Title: Game Development Canvas - A New Method of Presenting and Managing a Game Project
In the fast-paced world of game development, having a clear roadmap is essential. The Game Development Canvas, born from the principles of Lean Canvas, emerged as a powerful tool in our arsenal. Initially crafted for expert evaluations for investment funds eyeing the gaming industry, it has since become an integral part of our game production process at Strategy Forge and, following our merger with Jujubee, implemented in the second studio.
What is Game Development Canvas?
At its core, the Game Development Canvas is a one-page document designed to bring transparency and efficiency to the complex world of game creation. Much like its predecessor, the Lean Canvas, which is widely embraced by startups for its simplicity and effectiveness as a one-page business plan, our Game Development Canvas serves as a comprehensive analysis of the game.
Key Features and Objectives:
- Consistency and Mechanics: The canvas allows us to assess the coherence of game mechanics, ensuring they align seamlessly with the overarching vision.
- Marketing Strategy: It provides a dedicated space to strategize marketing efforts, helping us define our target audience and tailor our approach accordingly.
- Audience Identification: By pinpointing the target audience early in the development process, we can tailor the gaming experience to meet their expectations and preferences.
- Costs and Profits: An essential aspect of any project, the canvas facilitates a concise overview of both projected costs and potential profits, allowing for informed decision-making.
Our Journey with Game Development Canvas:
The canvas proved its mettle during rigorous testing for expert evaluations. Its success in dissecting the intricate elements of game development led us to integrate it into our day-to-day operations. Whether you're a seasoned game developer or a newcomer to the industry, the Game Development Canvas simplifies the otherwise intricate process, providing a clear snapshot of the project's status.
If you want to learn this method in more detail, I invite you to read my first article on gamedeveloper.com:
https://www.gamedeveloper.com/blogs/game-development-canvas---a-new-method-of-presenting-and-managing-a-game-project
